PROJECT: SOCIAL MEDIA ILLUSTRATION
CLIENT: WILDFOWL & WETLANDS TRUST (WWT)
WWT are a UK based charity, purpose-driven to protect, restore and create healthy wetlands, and help bring people closer to nature.
OBJECTIVE
To create periodic illustrations for WWT social channels, relating to various subjects, species or campaigns as appropriate throughout the year.
TO NOTE: The initial image focussed on making mini-wetlands was created before the new WWT branding was in place, and therefore uses the previous brand font and colour palette
Shown below are close-ups of the individual illustrated elements featured within each image…
PROCESS
Mini-Wetlands: These are the initial sketches I created for each mini-wetland, approved by the client before working up the final illustrations using Adobe Fresco and Illustrator.
CLIENT FEEDBACK
“Carys turned a campaign idea into a bold, bright illustration which received thousands of shares on social media. She did a fantastic job with the brief, and her distinctive style has clearly resonated with our online followers.”
- Katie Witcombe | Social Media Manager, WWT
RELATED PROJECTS
WATERLANDS | Ident for the second series of the WWT podcast
BLUE PRESCRIBING | Also for WWT, a series of illustrations for an animation/short film to promote the health benefits of spending time in blue spaces