Looking at the financials and some general statistics relating to my illustration business, plus how that fits with the environmental aspects and my key focus areas.
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Illustration Licensing Explained - For The Small Business Owner & Marketer
The aim of this general guide is to help explain how illustration licensing works, and hopefully remove much of the uncertainty and nervousness around commissioning an illustrator.
Collaboration between Designer and Client...Can this make all the difference for a creative team of one?
Last month I attended Bristol Media’s Vision Conference - a really insightful and interesting event, delivering an impressive range of speakers, both creative and digital thinkers who offered their individual takes on the theme ‘Connecting Creativity’.
A thread that was touched on by a number of the speakers, was how to get the best out of teams of ‘creatives’. Keynote speaker Margaret Heffernan put forward the idea that there should not be seen to be creative people and ‘not-creative’ people, but that in a team everyone should be given the opportunity to input when developing solutions to problems.
I completely get that. But how does this work when there’s just you - a team of one?
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Marketing Materials: Ensure That Any Creative Spend is Good Value for You
This post is intended for small to medium business owners, individuals running not-for-profit organisations, and also marketing managers. To give ideas on how a creative approach - design, illustration or a combination of the two - can enhance your output and help engage with your audience. And, crucially, for any spend to be of good value for you.
Read MoreNeed a new website? 15 questions to help define your requirements
To coincide with the launch of my own new website, I thought I'd share a list of questions I ask clients who approach me to design a website for them. (And yes I did try to answer the questions myself before embarking on my own re-design!)
Now these questions are essentially to gain an overview of your business and what you need a website to do for you, as well as who it should speak to...
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Client happiness is directly proportional to the proximity of their creative
Look Local! - The 'How' and 'Why' of working with local creatives
Are you in need of a designer or illustrator for your business/project, but not sure how to go about finding one who’s right for you? And also what would be the point in narrowing your search area?
If that sounds of interest, I have written a guest post over on the Drawn in Bristol Blog, sharing thoughts on why it makes absolute sense to start your search close to home...
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8 Steps to choosing the right designer or design agency for YOU!
You are a business or start-up and know you need some help with the design side of things...You have a particular goal in mind and realise that some creative input and ‘designer knowledge’ would help you on your way.
But where to start…? You’ve never worked with a designer before (or worse, have previously had a bad experience) and you don’t know any personally. There seem to be so many design places around, but the jargon they use can be confusing and do they all offer the same thing? Read on, hopefully this post will put you at ease...
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Client Feature: Edwards. How to connect with potential clients on a human level
How to win clients or customers in a busy marketplace… a common issue for many businesses.
Edwards are an independent Bristol-based estate agent, who I have worked with over the last couple of years. The problem they face is competing against larger and more established agents to get a foot in the door (quite literally) with their potential clients. The plus point is that Matt Edwards, Managing Director, is keen to do things a bit differently…
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